You've
thought about it for a long time, now you're ready to get going on your
starting or expanding your business. At the end of this workshop you'll know
exactly what you need to do to make sure your business gets the best start
possible.
At its
heart, this workshop is about two important but fundamentally different things
that are frequently conflated - business planning and the Business Plan. (No,
they are not the same!)
Business Planning
The
process of planning is your best opportunity to identify and remove or moderate
the risks to your business: Business planning is a process that provides
lasting knowledge you will need to maneuver the challenges your business will
encounter:
A Business Plan
A
business Plan is a written document designed to address a specific audience
like potential investors or lenders and/or to serve as your implementation
guide. An effective one can't be written without going through a detailed
planning process but by its nature the business plan is ephemeral - a short
time tool designed for a specific purpose. .
Where's Your Market?
At the
beginning of planning is market research. Will enough people buy your product
or service to make your business viable? Who is supplying their needs now? What
would make them change to buy from you? What's important to them? How will you
confirm your answers to these questions?
Can You Juggle?
While
many businesses begin with an idea for a product or service they succeed or
fail on their founder’s ability to manage the business
Show Me The Money!
There are
no magic sources of money that will fund your business. Most small businesses
start with the owner's own money, loans or investments by friends or family, or
assets you own. Since it’s truly your money in any case, thinking carefully
about how much you will need is vital. Being able to forecast how much money
the business could generate, to understand what the financial statements tell
you about the viability of your business.
A Little Help From Your Friends
Finally
this workshop will introduce you to the many resources available from SCORE to
help you plan and succeed in business. SCORE volunteer mentors attend every
workshop and are available to meet with you privately on request.